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THE DEFINITIVE GUIDE to Planning a New Content Initiative

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Set up your next content initiative for success with this must-read guide for content managers and teams. 

Let's face it...Producing great content is hard! There's more to it than just whipping up a few blog articles and posting on social media. All great content starts with a solid plan. 

In this ebook, we breakdown our proven, 10-step approach to building out your strategy, defining your content creation process, and creating a sustainable schedule!

You'll learn how to: 

  • Identify a specific audience persona for greater relevance and results
  • Create a content marketing timeline
  • Avoid writer's block and create meaningful content
  • Document processes, workflows and assign dedicated roles
  • Choose a publishing frequency that you can actually maintain
  • Measure the performance and ROI of your content
  • And more!

Ready to plan, produce, and publish like pro? Get the ebook now! 👇

Learn About Our Solutions

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Simplify your
Content Operations

Content Strategy Builder
Easily create and manage your content strategy.

Content Organizer
Quickly manage your team, projects, and assets. 

Content Calendar
Prioritize and plan with the #1 content calendar.

Automated Content Workflows & AI
Automate your process to streamline your content creation. And it works with the top AI writing tools.

Content Auditing & Analytics
Know exactly what content DID and DID NOT work, in real-time. No more guessing! 

Content Governance
No more costly content errors or mistakes.

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Simplify your
Creative Operations

Creative Project Management
Eliminate distractions and busywork to better focus on creating assets that deliver results. 

Online Proofing
Collect and consolidate feedback quickly and in one place. 

Creative Templating
Improve efficiency by automating creative production.

Digital Asset Management
Store, share, and safeguard your assets.

Digital Asset Tracking
Minimize risks surrounding the misuse of assets with digital fingerprints.

Brand Management
Share brand guidelines and information through your own intra-web.

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Don't take our word for it.

See what other content marketing pros have to say.